Centuary is one of India's leading mattress brands.  The ad film series moves the entire category's story from good sleep, to "why I want to wake up stronger". We really wanted to shift focus to lifestyles rather than products.
The campaign was done in 8 Indian languages and bumped the brand up to No. 3 in terms of brand recall - nationally!
We deserved a good nap after that whirlwind production!
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